Why Regiftable.com?

A few years ago, my nonprofit organization launched Regiftable.com. We were so pleased at how many people wanted to share their regifting stories. The site has more than 900 consumer stories running the gamut from the heartwarming to the horrifying!

Last year, we decided to expand on the concept by offering National Regifting Day.com. The day falls on the most common day for office parties (this year it is on December 18), since so many people name coworkers as the recipients of their regifts.

Between the two, we offer a regifting story contest, regifting dos and don’ts, a regifting game (that everyone wants to know the secret to!), regifting party rules, printable regifting tags and cards, and even a regifting song! Of course, we offer alternatives to regifting as well. In fact, our customizable gift certificates are one of the sites’ most popular features.

While the topic is a ton of fun, there is a purpose to it as well. While regifting has traditionally been an etiquette issue, it is also a financial issue—this year more than ever. In fact, 42 percent of last year’s survey respondents said that they regift to save money. This year, times are even tighter. With consumers expected to spend an average of $900 this holiday season (according to the National Retail Federation), it only makes sense to talk about all possible ways to stretch resources.

Kim McGrigg is the former Manager of Community and Media Relations for MMI.