Athlete $martPlay by MMI

The standard in sports financial education

Athletes face unique financial challenges, including variable income, complex contracts, complicated tax requirements, and high-pressure decisions with longterm consequences. Athlete $martPlay by Money Management International (MMI) equips athletes with practical financial knowledge to make confident, informed decisions during their careers and beyond.

Why MMI?

MMI is one of the nation’s largest nonprofit financial education organizations, proudly delivering unbiased and sales-free educational programs for more than 65 years.

Athlete $martPlay is led by Maura Attardi, Director of Sports Education at MMI. Maura has delivered 1,500+ programs to more than 25,000 individuals, including 13,000 athletes across the NFL, NHL, MLS, WWE, and universities. A former Division I student-athlete, she brings firsthand athlete experience to every program.

Planning for life beyond competition

Athletes often face complex financial decisions without structured education. Athlete $martPlay provides an athlete-centered model focused on:

  • Managing income and cash flow
  • Understanding taxes
  • Handling credit
  • Avoiding financial pitfalls
  • Building long-term financial skills

Flexible sessions for teams and individuals, supported by modern delivery tools (live instruction, digital education, and progress tracking) to reinforce learning and measure outcomes.

“Maura has been a preferred, essential, and an invaluable resource to us and our players. Her knowledge and presentation skills in financial education are one of a kind and we are always happy to have her.”

– Jaiquawn Jarrett
Assistant Director of Player Affairs
Carolina Panthers


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Athlete $martPlay logo.
Contact Us

Maura Attardi

Director of Sports Education

732-239-7216

Email Maura
Read about our work with the NFL

Since 2012, Money Management International has partnered with the National Football League (NFL) to provide financial coaching and education to players, family members, coaches, and staff.
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We have extensive experience supporting the unique financial and educational needs of athletes and their families.

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  • Financial Counseling Association of America Financial Counseling Association of America
    MMI is a proud member of the Financial Counseling Association of America (FCAA), a national association representing financial counseling companies that provide consumer credit counseling, housing counseling, student loan counseling, bankruptcy counseling, debt management, and various financial education services.
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  • Department of Housing and Urban Development - Equal Housing Opportunity Department of Housing and Urban Development
    MMI is certified by the U.S. Department of Housing and Urban Development (HUD) to provide consumer housing counseling. The mission of HUD is to create strong, sustainable, inclusive communities and quality affordable homes for all. HUD provides support services directly and through approved, local agencies like MMI.
  • Council on Accreditation Council On Accreditation
    MMI is proudly accredited by the Council on Accreditation (COA), an international, independent, nonprofit, human service accrediting organization. COA’s thorough, peer-reviewed accreditation process is designed to ensure that organizations like MMI are providing the highest standard of service and support for clients and employees alike.
  • MMI is a proud member of the National Foundation for Credit Counseling (NFCC) National Foundation for Credit Counseling
    MMI is a longstanding member of the National Foundation for Credit Counseling® (NFCC®), the nation’s largest nonprofit financial counseling organization. Founded in 1951, the NFCC’s mission is to promote financially responsible behavior and help member organizations like MMI deliver the highest-quality financial education and counseling services.