A study co-authored by a Florida State University researcher found that many people see human facial features in the front end of cars that dictate the cars’ personalities
. When polled by the Associated Press and AOL, almost four in 10 people said that their car has a personality
. And what’s more, two in 10 respondents said they have named their cars. What I couldn’t find is whether or not there is a relationship between a car’s personality and owner loyalty. In other words, are we less likely to dump “Sally” than we would her identical, but lifeless counterpart? If so, maybe naming our cars is a good idea—after all, we are spending a lot more time together lately. According to a study recently published by R. L. Polk & Co
., we are keeping our cars longer than ever before. In 2008, the median age for passenger cars was a record high of 9.4 years. And it’s no small surprise since according to the National Automobile Dealers Association
, the average price of a new car sold in the United States is $28,797.