New media and social responsibility

I just came back from Houston where I had the opportunity to speak to attendees of the Mom 2.0 Summit on the topic of moms, new media, and social responsibility. I was honored to be on the panel with some amazing women: Karen Bantuveris from VolunteerSpot.com, Katie Laird (aka Happy Katie) from Schipul, and Diane MacEachern from the BigGreenPurse.com. The four of us were tasked with explaining why and how social media can affect positive change. Here is a link to the summary.

Since social media is still (and always) on my mind, I thought I would take this opportunity to explain MMI’s commitment to the online community. From my perspective, social media is the perfect platform for our nonprofit organization for many reasons; following are the top four.

  1. Our social media efforts further our mission to improve lives through financial education. MMI offers free eBooks, microsites, videos, podcasts, webinars, and webcasts, on a huge variety of financial topics. Without a doubt, our educational messages are available to more people than ever before. In 2009, more than 2 million people visited MoneyManagement.org and had access to the tools and resources to inspire positive financial change. 
  2. Social media also allows us to communicate with—not just to—people who need or want financial information (you?). Money management is not a one time thing; it is an ongoing effort that lasts a lifetime. Our advice column, twitter stream, and Facebook page are all designed to engage you in an ongoing dialog. 
  3. We can get to know you and you can get to know us. Financial issues are not just about money—they impact every aspect of a person’s life. Money management is so important and so personal and if working with a third party requires a huge amount of trust. It always pays to do your homework and I feel that the more information I can provide you about MMI, the better.
  4. It is one of the best, most timely ways we know to find out you care about. Sometimes, by the time we read about an issue in the newspaper or hear about it on television, it is too late to react. We strive to provide the most appropriate information and services in a timely manner. Social media outlets give you a voice (that we listen to carefully) so that you can tell us what you need and want.

If I had to add a fifth reason, it would be a personal one. I like talking to you. I care about what financial issues you are dealing with. I feel great when I can help, but am honest about when I can’t. For these reasons and many more, I invite you to connect with MMI.  

Katie Laird, Diane MacEachern, Kim McGrigg, and Karen Bantuveris at the Mom 2.0 Summit. 

 

Kim McGrigg is the former Manager of Community and Media Relations for MMI.

  • The Consumer Federation of America (CFA) is an association of nonprofit consumer organizations that was established in 1968 to advance the consumer interest through research, advocacy, and education. Today, nearly 300 of these groups participate in the federation and govern it through their representatives on the organization's Board of Directors.
  • The National Council of Higher Education Resources (NCHER) is the nation’s oldest and largest higher education finance trade association. NCHER’s membership includes state, nonprofit, and for-profit higher education service organizations, including lenders, servicers, guaranty agencies, collection agencies, financial literacy providers, and schools, interested and involved in increasing college access and success. It assists its members in shaping policies governing federal and private student loan and state grant programs on behalf of students, parents, borrowers, and families.

  • Since 2007, the Homeownership Preservation Foundation (HPF) has served as a trusted, neutral source of information for more than eight million homeowners. They are partnered with, and endorsed by, numerous major government agencies, including the U.S. Department of Housing and Urban Development and the Department of the Treasury.

  • The mission of the U.S. Department of Housing and Urban Development (HUD) is to create strong, sustainable, inclusive communities and quality affordable homes for all. HUD works to strengthen the housing market in order to bolster the economy and protect consumers; meet the need for quality affordable rental homes; utilize housing as a platform for improving quality of life; and build inclusive and sustainable communities free from discrimination.

  • The Council on Accreditation (COA) is an international, independent, nonprofit, human service accrediting organization. Their mission is to partner with human service organizations worldwide to improve service delivery outcomes by developing, applying, and promoting accreditation standards.

  • The National Foundation for Credit Counseling® (NFCC®), founded in 1951, is the nation’s largest and longest-serving nonprofit financial counseling organization. The NFCC’s mission is to promote the national agenda for financially responsible behavior, and build capacity for its members to deliver the highest-quality financial education and counseling services.