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Blogging for Change Blogging For Change
by Jesse Campbell on December 24, 2014

Woman shopping and considering the reality that there is no such thing as selfless spending 

Full disclosure: I have a dog and a cat. They get Christmas presents.

Now, to be fair, I don’t go crazy or anything. They generally get the kind of treats and toys they’d likely get at some point in time during the year anyway; just more of them, and stuffed inside a pair of pet-sized stockings.

It’s important at this point to note two things: they have no idea what Christmas is, and they have no idea why they’re getting these special treats. To them it’s just a randomly awesome Thursday morning (they don’t know it’s Thursday, either).

The presents are for them, but on another, arguably deeper level, they’re for me. Neither one would be particularly bummed if Santa stiffed them one year, but I would be. Rationally, I can see that buying Christmas presents for my pets is neither necessary nor practical, but on an emotional level I need to do that for them.

Everything you buy, you buy for you

Time financial reporter Taylor Tepper recently wrote about buying Christmas presents for his 11 month old child. Children that young generally have no concept that Christmas is even a thing that’s happening. They certainly won’t remember any gifts they did (or did not) receive.

But for many parents (such as Tepper’s wife) it’s unconscionable to not give your child a Christmas present, even if there’s no way a child so young could ever appreciate such a gift. Those gifts, in many ways, have little to nothing to do with the wants and needs of the recipient – it’s all about the giver.

Which is not to say that there’s something wrong or selfish about that kind of spending. Tepper cites a 2008 experiment by Harvard researchers where random participants were given money and instructed to either spend the money on themselves or on others. The participants who spent the money on others reported the highest increase in personal happiness.

Giving to others simply makes us happy, and that’s a good thing. But it’s also a crucially important thing to remember when we consider our spending habits. Giving is not a selfless act. When we give, we feel better. When we buy presents for our infant children, we feel good. When we give gifts to dogs and cats, it makes us happy.

When we spend money we are always looking to get something back. That’s not a bad thing! Just because our spending isn’t selfless doesn’t mean that it’s automatically selfish.

Every penny you spend, you spend for a reason

The takeaway here is simply this: most of our struggles with buying, spending, and debt come about because we don’t see why we buy the things we buy. Our needs motivate every purchase we make. We buy to fulfill an internal obligation. We buy to prevent disappointment. We buy to create joy.

At the very heart of it, though, most spending boils down to one thing: the maintenance of happiness. We buy to make ourselves happy or to prevent ourselves from becoming unhappy.

Again, that doesn’t mean it’s wrong to buy silly, impractical things. At the end of the day, your money should serve your happiness, not the other way around.

But going forward, it may not be a bad idea to pause before making certain purchases and ask yourself, “What do I hope to get out of this?”

By understanding the personal needs you’re attempting to address with a purchase, you can then ask yourself, “Is there a better way?”

For example, let’s say buying your infant a series of cute outfits and new toys for Christmas makes you feel good because it satisfies your need to include your child in an important personal ritual. Is it possible for you to achieve that feeling in a different way? What if you gave your child a handsomely wrapped box, filled with nothing but tinsel and a slip of paper representing the new savings account you’ve opened for them?

Sometimes there may not be an alternate path, but many times there will be. If you can find the why behind every purchase, you’ll never have to sacrifice the emotional for the practical, or the practical for the emotional. You can have both. You’ll be the savviest kind of spender possible – the kind who’s completely satisfied, financially and emotionally.

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