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Blogging for Change Blogging For Change
by sitecore\kmcgrigg on March 17, 2009
A study co-authored by a Florida State University researcher found that many people see human facial features in the front end of cars that dictate the cars’ personalities. When polled by the Associated Press and AOL, almost four in 10 people said that their car has a personality. And what’s more, two in 10 respondents said they have named their cars. What I couldn’t find is whether or not there is a relationship between a car’s personality and owner loyalty. In other words, are we less likely to dump “Sally” than we would her identical, but lifeless counterpart? If so, maybe naming our cars is a good idea—after all, we are spending a lot more time together lately. According to a study recently published by R. L. Polk & Co., we are keeping our cars longer than ever before. In 2008, the median age for passenger cars was a record high of 9.4 years. And it’s no small surprise since according to the National Automobile Dealers Association, the average price of a new car sold in the United States is $28,797.


Tags:  auto, car, loyalty, vehicle
Posted in:  Auto Loans, Economy


Kim McGrigg says:
March 17, 2009

Congrats on paying off your car! I can tell you from experience that it is hard to go back to making a car payment after you've gone awhile without one!

nancy compton says:
March 17, 2009

My car's name is Rita. She is a Silver Subaru Outback and will be 5 (and paid off) in May. To celebrate I am planning on a full detail to get some of that new car feel, but not the smell thank goodness. I sometimes dream of new wheels and am currently lusting after the Acura RDX. But, I suspect Rita and I will be together for a few more years. Hard to justify new wheels when the current ones are doing just fine.

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