Page Section Navigation
Go to: Header
Go to: Utility Navigation
Go to: Primary Navigation
Go to: Content
Go to: Footer
Blogging for Change Blogging For Change
by sitecore\kmcgrigg on November 03, 2008

There is a retailer that sends me coupons in the mail—a lot of coupons. It seems like every single week I receive at least one coupon good for 20% off one regularly priced item. While I have occasionally loved the 20% discount (especially when it helped me to afford my beloved Dyson), these coupons more often lead to feelings of hostility. Let me explain.

When I leave my house in the morning, I resemble a pack mule. In addition to bulk items like my purse, my laptop, items to be returned, and my lunch, I am also loaded down with paper in the form of receipts, permission slips, post-it note reminders, business cards, and the newspaper. When I am really on-the-ball, this pile of paper includes coupons; unfortunately, I am not often that on-the-ball.

Being couponless in a coupon-offering store makes me angry, so I tend to avoid paper-driven-discount retailers whenever possible. I know that I could ask the retailer to honor a coupon that I left on my kitchen counter and hope that they agree, but there are sometimes when I am simply not in the mood to barter. On those non-bartering days, I have been known to shop a competitor’s store so I simply don’t have to face paying 20% more than the more on-the-ball shoppers.

I can’t find any research that suggests that my feelings are shared by others. Are you ever avoided a store because they offer coupons? If so, I’d love to hear your thoughts.

Tags:  coupons


Anna says:
November 03, 2008

More than hating the retailer's coupons, I hate myself for always forgetting them! Unless I find myself in desperate need for something at the store that regularly sends me coupons, I usually wait to purchase the items until I remember to bring the coupon. So yes, I have avoided a store on a particular day because I didn't have a coupon, but it hasn't led me to another store.

Kim McGrigg says:
November 04, 2008

Anna, I admire your patience! Kim

Kim McGrigg says:
November 03, 2008

I make lists too, but I usually forget them (along with the coupons!) on the kitchen counter. :)

Michael says:
November 03, 2008

I will go out of my way to go to a store if I have a killer coupon. If I get a coupon from a retailer, I usually find the same item online or somewhere else cheaper than it is at the store with the coupon. As for forgetting stuff, try to make a list. Lists work great, especially at the grocery store, and other areas of your life. I would like to know more about people that make lists and if they are better off or just the same as people that do not make lists.

Please provide the comments.
Security Code:
Please correct the code.