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Posted on February 09, 2011

Money Management International’s 2010 Love and Money survey focused on the role finances play in romantic relationships and which financial traits partners valued in their significant other.

Survey questions

  • How would you describe your current relationship status?
  • Are you currently in a relationship? Are your current problems financial or other?
  • When considering whether or not to commit to a relationship, how much importance would you place on each of the following traits? (common values and interests; attractiveness; job security; a good credit history; low debt level; adequate savings)
  • Other than common values and interests and attractiveness, if one of these were lacking, which one would cause you to stop pursuing a commitment in a relationship? (job security; a good credit history; low debt level; adequate savings)

Interesting findings

  • The heart still rules, even in a bad economy the majority of men and women think common values and interests are highly important in a relationship. But, this measure was significantly higher in the past – 81% in 2009 and 84% in 2006.
  • Women rated financial traits like low debt level, good credit history, adequate savings, and job security as more important than attractiveness in a relationship.
  • Significantly more men placed a higher value on attractiveness in a partner compared to women.
  • The economy has had an effect on relationships as well as finances – several financial factors in this year’s survey were reported as highly important in a relationship by more respondents compared to results from a previous study conducted during 2006, when economic conditions were better. The importance of
    • adequate savings increased from 28% in 2006 to 34% in 2009 to 35% in 2010;
    • low debt level increased – from 40% in 2006 to 43% in 2009 to 43% in 2010;
    • a good credit history grew – from 37% in 2006 to 40% in 2009 to 39% in 2010; but
    • job security seems to have returned to 2006 levels – from 51% in 2006 to 57% in 2009 to 52% in 2010.

Related resources

View resources related to the 2010 Love and Money Survey.

View the full 2010 Love and Money Survey results

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